Supporting Those Who Stand for True Equity

"We use God's mighty weapons, not worldly weapons, to knock down the strongholds of human reasoning and to destroy false arguments." — 2 Corinthians 10:4

While many institutions have altered their paths, these enterprises have publicly defended their commitments, rejected external pressures, and maintained their corporate equity structures. We highlight these alliances so our community can intentionally redirect their purchasing power.

• e.l.f. Beauty
• The Standard: Active and vocal defense of diverse representation within corporate leadership and corporate boards.
• The Facts: Executive leadership publicly affirmed that their commitment to equity is a core driver of their business success and will remain unchanged by external political pressures.
• Costco Wholesale
• The Standard: Decisive protection of internal community and equity frameworks against aggressive shareholder pushback.
• The Facts: In consecutive annual shareholder meetings, the corporate board and over 95% of voting shareholders decisively defeated external proposals aimed at dismantling their inclusion programs.
• Apple
• The Standard: Strict transparency regarding global gender and racial pay equity, alongside continuous direct financial investments into minority tech pipelines.
• The Facts: Executive leadership formally rejected shareholder petitions to scale back diversity initiatives, explicitly labeling those efforts as counterproductive to the company's innovation goals.
• Delta Air Lines
• The Standard: Refusal to alter corporate recruitment strategies or drop public equity platforms.
• The Facts: During major investor calls, executive leadership explicitly affirmed to shareholders that they remain completely steadfast in their commitments because accessing the widest talent pool is vital to their global operations.